Natrelle + New Beauty LIVE PASS Event
The Client: Natrelle is a breast implant manufacturer who markets to women interested in either augmentation or reconstruction of their breasts.
New Beauty is a resource for all things beauty. Their annual Beauty Live Pass event is attended by New Beauty editors, beauty industry insiders, press and influencers.
My Role: Art Director
The Job: Create a custom booth experience for Natrelle at the New Beauty Live Pass event in New York, October 9, 2024. From booth elements like furniture, walls, and lighting, to the user experience when in the space, create a mood board which will ultimately turn into the final space design.
Once the mood board was approved, I worked closely with my Copywriter, Account team, Natrelle team and New Beauty to put this experience together. The deliverables included a step-and-repeat photo wall, custom neon sign design, booth signage, gummy bear giveaways, and a branded drink with logo toppers.
Mood Board
Final Event Space
"Thank you team for making this an amazing success for the clients, they were thrilled. This probably the most beautiful booth we've ever done for them!"
-Patricia, Coral Collective
"Thank you, team! You guys killed it!"
-Angela, Natrelle client
THANK YOU to this team for all of the amazing work the last few months on New Beauty Live.
It was an incredibly successful evening, our booth turned out stunning and clients were thrilled with the entire thing from start to finish.
I'm so proud of how we always pushed forward as a team, hit every problem with a solution and also had a lot of fun together in the process."
-Liz, Coral Collective